Local Marketing
Written by DanatMCF on
document.write(localTime('Feb 1, 2008 20:16 GMT'))
Feb-2-08 3:16am/1/2008 20:16 GMT
From: mycityfaces.blogspot.com
It's been a couple of weeks since we have had the site up and we finally got our first 10 profiles! I new the first 10 would be hard and it should be smooth sailing form here. Right? Not a chance, this is like watching the grass grow, just not under our feet! Vince and I today got out and did some good old fashion networking, we took stacks of our promotion cards and hit the streets.We parked in shopping centers and each took different directions, we went into places like Hair Salons, Nail Salons, Insurance Agents, Karate places, Personal Trainers, everywhere we felt MyCityFaces.com would be perfect for. Everyone was very nice, no one told us to leave or threw anything at us. Again everyone that listened loved the idea and said how they were looking for something like that to get their employees to advertise on, to self promote, to help out. After 10 shopping centers, 500 promo cards gone and a couple of blisters later, Vince and I were feeling pretty good about things. We thought we would get hundreds of sign ups, we felt we did pretty good, better than the common 2% return. We got about 15-17 sign ups from that, unfortunately no where near what people led us to believe from the enthusiasm we received.We are now up to 35 or so sign ups on the Scottsdale page, we still only have only 1 or 2 on the other pages, which are Denver, Las Vegas, Orange County, New York, San Diego, and Dallas. I think I am going to put up a few examples on the other cities to help kick start the signings. Again no one wants to be first.Since things are going a little slower than we wanted we may run a banner ad on a site that started a few months ago and is growing at a great rate. Since it is new it should be relatively inexpensive to advertise on. It doesn't have the best content but it hits our demographic perfectly and it is expanding to other markets just like we are. The site is called TheDirty.com and it shows photos of regular people out on the town and the site owner comments on the pics. It is local oriented just like us and is expanding, check out our banner it is at the bottom of each page. We are going to try it out for 6 months and see how it goes.As far as other paid advertising goes, since we are on a budget we will see how TheDirty.com goes. I am going to hit the internet hard, nothing like viral marketing and most of it is free. I am putting MyCityFaces.com on everything I can find, tech forums, social forums, blog sites, just trying to get a few people to go to the site and tell others.Dan@MCF
Tuesday, 5 February 2008
Developing Internet Business
Bwiredin - Guide Lines For Internet Business Development Plans
Written by christin-joseph on
document.write(localTime('Sep 7, 2007 6:03 GMT'))
Sep-7-07 1:03pm/7/2007 6:03 GMT
Websites that purchase advertising through affiliate programs often find they can do so with minimal time involvement because they don't have to try to make performance-based advertising deals.
Affiliate recruitment and retention are the responsibility of the advertiser in any case, but most advertisers using a network recruit all their affiliates through it.
Retention comes from paying affiliates well and communicating with them regularly.
Spending less money on advertising isn't impossible.
The way to do it is to create your own affiliate program and use it to buy your online advertising. It could be the best marketing decision you make this year.
Many websites advise not to use classified ads to promote affiliate programs. But they are wrong. If you know how to use classified ads effectively, you will be able to drive traffic to your affiliate sites without spending a dime.
If you are interested to join an affiliate network to know what it is and how it works for you, check out our website www.bwiredin.com
________________________________________________________________
Internet Business Development
Define the Current Process
It allows you to understand the requirements and details of what actually needs to be done. It should be unambiguous and offer a measurement method. Information of specific customer queries and time required is of great help while transferring that process over to your new outsourcing partner.
Manage the relationship
Make efforts to establish a good relationship. Have a clear understanding of transfer terms. Communication channels should always be open with a flexible attitude. A liaison officer should take responsibility to address staff concerns of their jobs. He should keep the staff informed and have an effective and regular dialogue within the company. Transfer of employees should conform to employment legislation. A flexible contract benefiting both parties can be drafted. It allows you to innovate to changing circumstances and renegotiate the contract before the term ends for the employee’s benefit.
Good Understanding of Media
Another business development tip for a public relations business is that you should have a very good understanding of the media. It will be even better if you launch a media website to help your clients in marketing, advertising, sales, and many other similar media activities. Before contacting any publication, you should first collect all of the necessary information about it. For example, what is the mission of the particular publication? What things do their editors focus on? Who is their readership and what are their deadline requirements?
If you are providing any sensitive information, make sure that you can also provide the name of the source. Most publications like to conduct interviews for this purpose. Do not make any false promises or such that you would find difficult to deliver.
Plan a clear exit strategy
Have a clear exit term integrated into your service level agreement (SLA). Clarify who owns what and how much percentage of both movable/immovable assets. Specify the compensation or severance due in case of end of partnership. This clause is very important for amicable dissolution of collaboration if the relationship ends prematurely or simply runs its course.
Requires a Different Public Relations Strategy
A good public relation strategy can help a business in reaching out to prospective customers and clients. It can mean establishing better communication channels for the growth of the business. However, a business development tip for the public relation business is that they should adopt different approaches when they deal with different kinds of businesses. What may be the best public relation strategy for one business may not work as effectively for another type of business. You should be able to offer a variety of public relations services to suit the different types of clients. You should have access to the latest happenings in every type of industry as it can make a great difference to your clients. Furthermore, if you can provide the views of some experts along with the latest news, that may be even better for the clients. Providing these services is very crucial because almost every business today has become information driven.
Do a cost analysis of the proposed process
Have a realistic and solid estimate of the current operating costs of the process under consideration for outsourcing. Consider all the costs involved, even the marginalized expenditure to have a clear picture. The in-house calls can be answered within a certain time because of the available support, but on transfer it can take longer both in time and in cost. Consider the costs honestly to work out the beneficial cost saving for the business.
Aim for smooth transition
Even with good planning, a lot of times the transition or migration of an employee can cause many problems. It can be litigator in nature or lead to severance of a good employee. Since it’s a learning curve for both the parties, use this opportunity to modify the service level agreement (SLA) for the future.
Measure success
Quantify and measure the benefits your company accrues for outsourcing. The foremost is the financial benefit for the company. It could also lead to notching higher profile and credibility for your company. Outsourcing means fewer defects in your work and greater speed for work completion in optimum cost and time frame.
Written by christin-joseph on
document.write(localTime('Sep 7, 2007 6:03 GMT'))
Sep-7-07 1:03pm/7/2007 6:03 GMT
Websites that purchase advertising through affiliate programs often find they can do so with minimal time involvement because they don't have to try to make performance-based advertising deals.
Affiliate recruitment and retention are the responsibility of the advertiser in any case, but most advertisers using a network recruit all their affiliates through it.
Retention comes from paying affiliates well and communicating with them regularly.
Spending less money on advertising isn't impossible.
The way to do it is to create your own affiliate program and use it to buy your online advertising. It could be the best marketing decision you make this year.
Many websites advise not to use classified ads to promote affiliate programs. But they are wrong. If you know how to use classified ads effectively, you will be able to drive traffic to your affiliate sites without spending a dime.
If you are interested to join an affiliate network to know what it is and how it works for you, check out our website www.bwiredin.com
________________________________________________________________
Internet Business Development
Define the Current Process
It allows you to understand the requirements and details of what actually needs to be done. It should be unambiguous and offer a measurement method. Information of specific customer queries and time required is of great help while transferring that process over to your new outsourcing partner.
Manage the relationship
Make efforts to establish a good relationship. Have a clear understanding of transfer terms. Communication channels should always be open with a flexible attitude. A liaison officer should take responsibility to address staff concerns of their jobs. He should keep the staff informed and have an effective and regular dialogue within the company. Transfer of employees should conform to employment legislation. A flexible contract benefiting both parties can be drafted. It allows you to innovate to changing circumstances and renegotiate the contract before the term ends for the employee’s benefit.
Good Understanding of Media
Another business development tip for a public relations business is that you should have a very good understanding of the media. It will be even better if you launch a media website to help your clients in marketing, advertising, sales, and many other similar media activities. Before contacting any publication, you should first collect all of the necessary information about it. For example, what is the mission of the particular publication? What things do their editors focus on? Who is their readership and what are their deadline requirements?
If you are providing any sensitive information, make sure that you can also provide the name of the source. Most publications like to conduct interviews for this purpose. Do not make any false promises or such that you would find difficult to deliver.
Plan a clear exit strategy
Have a clear exit term integrated into your service level agreement (SLA). Clarify who owns what and how much percentage of both movable/immovable assets. Specify the compensation or severance due in case of end of partnership. This clause is very important for amicable dissolution of collaboration if the relationship ends prematurely or simply runs its course.
Requires a Different Public Relations Strategy
A good public relation strategy can help a business in reaching out to prospective customers and clients. It can mean establishing better communication channels for the growth of the business. However, a business development tip for the public relation business is that they should adopt different approaches when they deal with different kinds of businesses. What may be the best public relation strategy for one business may not work as effectively for another type of business. You should be able to offer a variety of public relations services to suit the different types of clients. You should have access to the latest happenings in every type of industry as it can make a great difference to your clients. Furthermore, if you can provide the views of some experts along with the latest news, that may be even better for the clients. Providing these services is very crucial because almost every business today has become information driven.
Do a cost analysis of the proposed process
Have a realistic and solid estimate of the current operating costs of the process under consideration for outsourcing. Consider all the costs involved, even the marginalized expenditure to have a clear picture. The in-house calls can be answered within a certain time because of the available support, but on transfer it can take longer both in time and in cost. Consider the costs honestly to work out the beneficial cost saving for the business.
Aim for smooth transition
Even with good planning, a lot of times the transition or migration of an employee can cause many problems. It can be litigator in nature or lead to severance of a good employee. Since it’s a learning curve for both the parties, use this opportunity to modify the service level agreement (SLA) for the future.
Measure success
Quantify and measure the benefits your company accrues for outsourcing. The foremost is the financial benefit for the company. It could also lead to notching higher profile and credibility for your company. Outsourcing means fewer defects in your work and greater speed for work completion in optimum cost and time frame.
Business Models on the Web
Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means.
In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.
Some models are quite simple. A company produces a good or service and sells it to customers. If all goes well, the revenues from sales exceed the cost of operation and the company realizes a profit. Other models can be more intricately woven. Broadcasting is a good example. Radio and later television programming has been broadcasted over the airwaves free to anyone with a receiver for much of the past century. The broadcaster is part of a complex network of distributors, content creators, advertisers (and their agencies), and listeners or viewers. Who makes money and how much is not always clear at the outset. The bottom line depends on many competing factors.
Internet commerce will give rise to new kinds of business models. That much is certain. But the web is also likely to reinvent tried-and-true models. Auctions are a perfect example. One of the oldest forms of brokering, auctions have been widely used throughout the world to set prices for such items as agricultural commodities, financial instruments, and unique items like fine art and antiquities. The Web has popularized the auction model and broadened its applicability to a wide array of goods and services.
Business models have been defined and categorized in many different ways. This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web. The proposed taxonomy is not meant to be exhaustive or definitive. Internet business models continue to evolve. New and interesting variations can be expected in the future.
The basic categories of business models discussed in the table below include:
Brokerage
Advertising
Infomediary
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscription
Utility
The models are implemented in a variety of ways, as described below with examples. Moreover, a firm may combine several different models as part of its overall Internet business strategy. For example, it is not uncommon for content driven businesses to blend advertising with a subscription model.
Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent. Indeed, business models (or more broadly speaking, "business methods") have fallen increasingly within the realm of patent law. A number of business method patents relevant to e-commerce have been granted. But what is new and novel as a business model is not always clear. Some of the more noteworthy patents may be challenged in the courts.
In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.
Some models are quite simple. A company produces a good or service and sells it to customers. If all goes well, the revenues from sales exceed the cost of operation and the company realizes a profit. Other models can be more intricately woven. Broadcasting is a good example. Radio and later television programming has been broadcasted over the airwaves free to anyone with a receiver for much of the past century. The broadcaster is part of a complex network of distributors, content creators, advertisers (and their agencies), and listeners or viewers. Who makes money and how much is not always clear at the outset. The bottom line depends on many competing factors.
Internet commerce will give rise to new kinds of business models. That much is certain. But the web is also likely to reinvent tried-and-true models. Auctions are a perfect example. One of the oldest forms of brokering, auctions have been widely used throughout the world to set prices for such items as agricultural commodities, financial instruments, and unique items like fine art and antiquities. The Web has popularized the auction model and broadened its applicability to a wide array of goods and services.
Business models have been defined and categorized in many different ways. This is one attempt to present a comprehensive and cogent taxonomy of business models observable on the web. The proposed taxonomy is not meant to be exhaustive or definitive. Internet business models continue to evolve. New and interesting variations can be expected in the future.
The basic categories of business models discussed in the table below include:
Brokerage
Advertising
Infomediary
Merchant
Manufacturer (Direct)
Affiliate
Community
Subscription
Utility
The models are implemented in a variety of ways, as described below with examples. Moreover, a firm may combine several different models as part of its overall Internet business strategy. For example, it is not uncommon for content driven businesses to blend advertising with a subscription model.
Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent. Indeed, business models (or more broadly speaking, "business methods") have fallen increasingly within the realm of patent law. A number of business method patents relevant to e-commerce have been granted. But what is new and novel as a business model is not always clear. Some of the more noteworthy patents may be challenged in the courts.
Emarketer
Market Research on E-Business and Online Marketing Objective Analysis of Internet Market Trends Data from Over 2,800 Worldwide Sources http://www.emarketer.com/
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